Address
Sakiet Ezzit 3021, Sfax, Tunisia
Work Hours
Monday to Friday: 8AM -5PM
Our story
Exclusive handmade Tunisian olive wood products, crafted with family tradition.
Where Tradition Meets Modern Craftsmanship
Our Heritage
Founded in 1959, we are a family-owned business dedicated to crafting premium olive wood products in Tunisia. What began with a single handcrafted mortar by our grandfather has flourished into a respected brand that blends Mediterranean tradition with modern design.
Today, we offer a diverse range of kitchenware and home decor, meeting the needs of luxury brands and businesses across Europe and USA. With customizable options like logo engraving and tailored packaging, paired with efficient 3-day shipping, we deliver quality and reliability at scale.
Guided by Brahim, our CEO, we honor the artistry, sustainability, and heritage passed down through generations.
Rooted in Tradition, Focused on Excellence: Our Mission
Preserving Heritage
Our mission is to honor our family’s legacy by crafting premium olive wood products that blend traditional Mediterranean craftsmanship with modern design.
Commitment to Quality
We are dedicated to delivering high-quality, functional, and sustainable products that meet the needs of luxury brands and large-scale businesses across Europe.
Customer Focused
Our customers are at the heart of our business. We listen, adapt, and deliver tailored solutions, ensuring your needs are met with exceptional service and quality every time.
Navigating Industry Challenges: Insights from Experience
"I completely understand your challenges! The olive wood business is both rewarding and demanding, requiring a lot of discipline and attention to detail. I’ve been through similar experiences, which is why I want to share the lessons I’ve learned to help you navigate the hurdles of this industry"
Brahim Soltani
Former CEO of SOLTAKO
Challenge 1: High Return Rates
Initial Situation:
- At one point, we faced a 12% return rate on Amazon and a 5% return rate on Shopify.
- Initially, I couldn’t pinpoint the cause of these high return rates, but it was clear something needed to be done.
Solution Implemented:
- After implementing strict quality guidelines in production, we were able to reduce these return rates by 70%.
Impact on Business:
- This reduction in returns significantly improved our profit margins, as fewer returns mean fewer lost resources and lower operational costs.
Offer:
- We are happy to share our quality guidelines with you, allowing you to not only evaluate the production quality but also implement similar practices in your own process.
Challenge 2: Professionalizing the Production System
Initial Situation:
- One of the biggest hurdles during scaling was transforming small olive wood workshops into professional, efficient production facilities.
- These small-scale operations often lacked the structure and capacity to scale quickly and respond to market demands.
Solution Implemented:
- I worked on standardizing production practices and introducing more professional management systems within the workshops.
- We focused on training workers, setting clear quality standards, and improving workflow efficiency.
Importance for Business Growth:
- This transformation was essential for quickly adapting to market needs and for ensuring that we could meet high customer expectations regarding both product quality and delivery times.
- It also allowed us to offer better delivery conditions to our customers, which is key to long-term success.
Challenge 3: Unavailability of Raw Materials
Initial Situation:
- One of the most frustrating challenges was dealing with the unavailability of raw materials.
- Depending on external suppliers often led to delays and sometimes unpredictable pricing, affecting our ability to meet demand consistently.
Solution Implemented:
- To overcome this, we established our own raw material network, allowing us to source materials directly and consistently.
- This move ensured that we always had access to quality raw materials and helped stabilize production timelines.
Impact on Business:
- With a reliable supply of raw materials, we were able to meet customer demands without delay and reduce the risks of production interruptions.
- This also allowed us to be more flexible in our pricing strategies and to offer better delivery terms to customers.